The Minimalist Funnel

The Minimalist Funnel

It seems that as each day passes there are more and more distractions competing for our time and attention. Our focus and attention are robbed from us at home and at work and often, the things we should pay the most attention to are neglected. The idea of minimalism...

IDN and Health System Selling

The Success of Health Systems Today Depends on Innovation Hospital and health systems CEOs are focused on innovation to improve patient access and deliver services to the patient where they are and when they need it. Healthcare consumers expect healthcare services to...
We Just Need to Get to the C-Suite

We Just Need to Get to the C-Suite

In our meetings with clients, this is a very frequent refrain, often stated after a large sale has been lost and no one is sure why. At HSP, we support the strategy of entering accounts high and getting into administration early. However, this is not as simple a task...
Health System Strategic Accounts Teams are no Longer Optional

Health System Strategic Accounts Teams are no Longer Optional

Integrated Health Systems came into being for very good reasons–not the least of which was the rationalization of services and reducing overall costs of delivery. As these systems mature and become more integrated, the types of relationships that they desire...
Impacting hospital metrics drives sales success

Impacting hospital metrics drives sales success

Successful hospital selling organizations recognize that connecting their solution to key hospital objectives and metrics is essential in their long-term strategy. What exactly are the areas where industry must impact for their customers? The Affordable Care Act...