Improve Sales Call Execution
Sales is a game of small advances. Advances are measured as forward movement in the customer’s buying process. How well your reps plan for and execute their sales meetings is where customer satisfaction improves or falters and where opportunity strategies succeed or fail.
We know healthcare stakeholders have very little time to spend with reps and we also know, based on our research of the hospital buying process, that different stakeholders enter and exit their buying process at different times.
Consequently, preparing the rep to have meaningful conversations with everyone from administration to IT, to supply chain to lab technicians is critical to success.