Large Account Management Process℠ (LAMP®)


Key Account Management Implementation

Particularly in healthcare and life sciences, our clients have found it critical to consider many implementation best practices that we outline in our guide.

HSP has optimized LAMP® implementations for healthcare and life sciences for over two decades. Critical to a LAMP® implementation is how you develop a key account management business process and tailor the various aspects of the implementation to your specific environment.

The Large Account Management Process℠ (also known as LAMP®) focuses on planning for and managing relationships within strategic accounts. Using Miller Heiman Group’s Gold Sheet analysis and strategy, LAMP® teaches organizations how to build actionable account management plans that ensure success for both sellers and their customers.

The LAMP® initiative covers three key stages of account management: data gathering, strategy sessions and execution. By adhering to this proven process, LAMP® enables sales organizations to positively impact everything from customer perception to cross-team collaboration.