In this timely piece of research, CSO Insights brings to light an issue we have seen in our clients for decades, and that is the lack of focus on and investment in sales managers.

We know that training ROI and best practice behavior change occurs first and foremost through front line sales manager coaching. Successful change management requires managers to be equipped on both the behaviors targeted and how to coach those behaviors.

That means focused energy and investment on sales management that CSO Insights shows in this report, correlates to higher rep quota attainment and company plan performance.

To have a discussion with our team about creating an effective coaching environment in your organization, please get in touch.